In January of 2005, with over 40 years of concert promotion and production experience, Joe Argabrite III, John Grantz, Lizi Hagan and Billy Hardison launched Production Simple, LLC Concerts and Events in Louisville, KY. Operating as an equal partnership, the company is dedicated to only buying what they believe in and delivering to artists and the ticket buying public a level of quality that has been severely lacking in the market for far too long.